I'd like to be able to have a dashboard where i could see all my workflows and the high level metrics of it, like conversions and grouped by personas. In that way, i would be able to see in a glande which are bad performers and which are the best. It would be also great to have more goals to the same workflow. Like conversion and sales.
It takes forever to build a report for the various workflows. I liked in the old lead nurturing tool how you could see a report for all campaigns. It would be great if it was laid out like the new email tool.
We are currently making some changes to the Workflows dashboard that I would love to get your thoughts on. You already have the option to filter by Persona.
Christopher Kiertz commented
The current workflow reporting makes it incredibly hard to report on a monthly or quarterly basis. It's all aggregate data and the reporting process is as manual as it gets. I've built a mammoth "change-over-time" excel sheet to capture this, but it's not perfect and takes a lot of time and effort.
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Ditto on what Aaron commented.
AdminHubSpotter (Admin, HubSpot) commented
Just an update on this:
* The Workflows Overview screen gives you more insight on lifecycle stage movement - http://forums.hubspot.com/discussion/41740/beta-introducing-workflows-overview-screen
Let me know what you think about this and how you will use it!
* We will be working on revealing email performance over time and also allowing you to export data to CSV.
specifically, we need a robust workflow reporting tool that:
- reports the performance of each workflow and every metric (with downloadable CSV data)
- reports the performance of each content piece within each workflow (with downloadable CSV data).
This would allow to OPTIMIZE workflows, not just create them. Without optimization, the workflow tool is only half useful!!
yeah, the process for measuring performance is extremely manual. Workflows are great for building a marketing automation task, but measuring performance is too slow to be effective.