A/B Testing Workflows
A/B testing an entire workflow to see what places could be improved to improve conversion rates.
We very rarely do a one-off email blast. Almost all our emails are in automated workflows (which is the point of Hubspot!). Not having the ability to tweak and test those (which we had been able to do in Eloqua) is definitely holding us back!
This would be SO helpful, since currently it seems we can only A/B test emails in a single blast...