A/B Testing Workflows
A/B testing an entire workflow to see what places could be improved to improve conversion rates.
Totally agree. This feature is a must have. We use Hubspot for its automation features. Not being able to split test emails in our workflow to test how to improve it is very bad!
Our issue is exactly the same as Lorien's below. We rarely do one-off emails. The whole basis of your platform is automation and the ability to test content - not having this functionality seems counter-intuitive. I think it's a big mistake not to have this and, honestly, will make us have to re-visit the benefits of this platform vs. others.
Majority of the reason we use Hubspot is for automation. We echo Lorien's sentiment that this is holding back our ability to optimize workflows. Would love to beta test down the road
We very rarely do a one-off email blast. Almost all our emails are in automated workflows (which is the point of Hubspot!). Not having the ability to tweak and test those (which we had been able to do in Eloqua) is definitely holding us back!
This would be SO helpful, since currently it seems we can only A/B test emails in a single blast...