Send Emails Based on a Contact's Previous Email Action (Open or Click)
It would be extremely helpful to be able to send an email based on a contacts previous action on a given email. We typically publish weekly promotions and enjoyed the ability to easily follow up with them based on their behavior with the first transmission - whether they clicked, opened, etc.
For reference MailChimp allows you to easily select your segment based on their actions against a previous email, also listed in an easy to use drop down.
This would be extremely helpful for non-workflow based emails in the e-commerce realm.
If I am not mistaken you can create a list of people who have opened or clicked an email by going into the email stats after you have sent the email and then clicking create list on the right hand side. This allows for manual sends to people... What would make sense is to have these options in the lists section for when you make new lists. Also having the ability to use opened and clicked stats to trigger smart lists / workflows...
This is absolutely essential in order to create a true nurture campaign. +3 votes!