Send Emails Based on a Contact's Previous Email Action (Open or Click)
It would be extremely helpful to be able to send an email based on a contacts previous action on a given email. We typically publish weekly promotions and enjoyed the ability to easily follow up with them based on their behavior with the first transmission - whether they clicked, opened, etc.
For reference MailChimp allows you to easily select your segment based on their actions against a previous email, also listed in an easy to use drop down.
This would be extremely helpful for non-workflow based emails in the e-commerce realm.
This is absolutely essential in order to create a true nurture campaign. +3 votes!