E-mails to be sent at specific time in any time zone
Research shows that 2-4 PM is the best timeframe to optimize opening & clicking of e-mails. Mailchimp allows you to set a specific time (in any timezone) for devlivery thereby creating a queue of e-mails to go out exactly at 2 PM everywhere around the world. HubSpot should do this too so that we can focus all of our e-mails to come out of HubSpot as opposed to a 3rd party product like Mailchimp.
With the desire to optimize Open Rates, we need the ability to stagger email sends based on the Time Zone of user's last known IP Address.
Pretty much, why doesn't HubSpot have MailChimp's Timewarp functionality.
It would be nice to have a feature that bring into consideration the different time zones of the subscribers. for example, if you want your email sent out at 8:00 am, every subscriber will get it at 8:00 am.
When scheduling a specific time to send an e-mail, it would be very beneficial to be able to send each time zone at the same time for that particular time zone. Instead of sending at 7am PST, 8am MST, 9am CST and 10am EST...it would go at 10am across the board.
Quick update here. We’re deep in active development. This is a big feature that touches many parts of HubSpot (and the teams that develop / own those parts), but we’ve made significant progress and work is ongoing. Stay tuned and thanks for your patience!
Tom from HubSpot
John Schwartz commented
This is huge news! For our national audience, one-size-fits-all is a serious detriment.
Joachim Koch commented
Great news. Please make sure to also enable this for (1) blog post notifications as well as (2) automated emails.
Kevin Walsh commented
"Worldata Research examined the effects of using time-zone adjusted email delivery versus general email delivery during the deployment of your email campaigns. The use of time-zone adjusted email delivery was shown to help improve overall ‘Open Rates” by 16%. When setting up your email deployment times, the location of where your emails are being sent should always be taken into consideration. The time of day your message is released will make a significant difference in your overall email performance. The hours between 5:30 a.m. and 10 a.m. are revealed to be the most beneficial times to have your emails deployed. By having awareness of time-zone differences, you have the ability to hit your prospect’s inboxes at the same time all over the world and focus on this window of opportunity. This approach will improve response rates and generate an increase in the success of your email campaign."
This is another plea for support for this feature.
As a company operating across the globe, it's critical for me to send emails at the most appropriate time of day in each region. It would save significant time trying to calculate the time differences.
Ken Pulverman commented
So we are coming on a year since you said you would build this. In my first campaign we are running in the system, I was receiving e-mails at 7:30pm on the East Coast. Our target audience is generally gone by the time and likely won't go back to look at vendor e-mails from a previous day. When do you anticipate completing this necessary feature that all other platforms have?
Mat Phillips commented
Act-on can send by time and it's fair to say that after a side-by-side comparison, delivering at optimal times dramatically increases response.. Just in case this helps anyone.. (p.s. we are HS customers, just trying to help the group)
This is a game-changer! Please help us out, Hubspot!
Is there an update on when this will be available? It's a basic feature that will make a huge difference to a lot of us!
I was amazed to discover its not possiable!!!!
This is a Must!!!
This would be fantastic.
Rick Johnston commented
+1. Also, hubspot should be able mine the timezone from the IP address of the visitor and automatically record that on each contact.
Mike Rizzo commented
Is there a like button for your status update? LOL WOO HOOO!!! great news
this should certainly be a feature. For companies on the West coast and international companies this is a huge issue. Shocked it isn't already.
This is a hugely significant issue for our multi-time zone enterprise usage. Between social scheduling and email sends, we are absolutely wasting time and making mistakes because of the nonfunctional time zone element of Hubspot. It is nearly a deal breaker for us & Hubspot.
Needed in HubSpot for sure, the sooner the better!
Mike Rizzo commented
This would be awesome for one off campaigns too.
Unfortunately i was considering looking for email extensions and grouping them by their time zone into a list. Then sending emails out to this list based on the time difference (thereby manually scheduling time zones)..
i don't know that i'll ever have time to do it, so the sooner this is introduced the better.
I agree with this idea. It would be great if we could send one email to specific lists, at specific times, all within the same email (without cloning).
Yes please! This would be awesome for workflows.