A/B test automated emails
Currently, A/B testing options for email campaigns disappear when selected for automation.
Anyway we can add this to the A/B testing capability?
Desperately need this feature along with ability to A/B test entire workflows. Would love to beta test this feature down the road.
Lindsay Talbot commented
I'd LOVE LOVE to see this feature implemented. I'm also a little confused as to why it doesn't exist yet?
Also really surprised this is NOT a feature. Would be HUGELY beneficial. Wish I could add more than 3 votes!
It would be nice though if this feature is not kept only for the enterprise version as in the websites
We 100% need this.
This function is greatly needed. Without it, it makes a clunky process refining our e-mail campaigns to see what is working.
I'm kind of shocked that this feature doesn't currently exist; it's a pretty important one.
We really really need this. We do it manually right now by arbitrarily segmenting lists.
Steven Koster commented
This is a majorly needed feature. Automation emails are designed to be used long term--they need testing and optimization desperately. We use a lot of them, so we feel the pain of optimization quite keenly. And automation is so core to marketing funnels, I'm shocked this isn't implemented already!
Andrew Graft commented
I've wanted this one from the first week I became a HubSpot customer. When you create an automated flow, it's crazy to rely on one version of an email for the rest of that flow's life. Please address!
Patrick Bradshaw commented
Honestly, I am surprised that this isn't already an option. As hard as HubSpot touts analytics wouldn't I want to be able to test over time how my nurture/workflow emails are performing and tweak them to get to get better results.
Tara Davis commented
This would be a great addition! By being able to test within automated campaigns we can challenge the established way of doing something. For example, one of your nurture emails works great, but you want to see if a minor change will make it even better.