Include option for operational email (without the unsubscribe)
Include the ability to send Operational Emails - emails that are not including the unsubscribe info and are send in cases where mandatory important information is in a need.
This is being supported by many other email marketing vendors.
We really need this- it might be a make or break for continuing to use the platform.
Marketo offers this feature and was crucial to a lot of the internal business processes we have implemented.