Develop buyer personas within the HubSpot portal
HubSpot did a great job bringing all the marketing tools into one portal. However, I still find myself needing to create a separate document (outside of the HubSpot portal) to develop buyer personas. This should be the first step in the portal, then campaigns, keywords, content, etc.
Thanks for everything!
The ability to integrate dynamic forms has allowed us to build deeper more valuable contact profiles, that being said I would love to see an automated primary, secondary, and tertiary buyer personas which are pulled from contact data sets. For example you could pull the dominant lead and customer data points for region, browser, operating system, as well as any dynamic form fields like age, marital status, income etc., etc.,
This would allows us to compare of target personas against actual closed loop personas and adjust as needed.
We have something in beta that I think you will be interested in: http://forums.hubspot.com/discussion/comment/48829
Please check it out and if you are not in the beta program and interested in this, let me know.
I'd like to get into the beta testing please!
Cust ID 212251
Daniel D'Alonzo commented
Hi Maggie! Just noticed this is currently in design :) That's awesome. I'd love to help just let me know.
Onik Bogosyan commented
The current Contact info is too long and hard to add notes. Would be nice if the note section is on the top and can be tracked by date.
Christina May commented
Absolutely! I have a separate document where I develop my personas outside of Hubspot. I would love to have a tool based on the worksheet that the Hubspot user would fill out. You could then attach these "personas" to campaigns, even customers. The tool might suggest keywords based on the persona.
Michael Chapman commented
Agreed. A tool for developing the personas would be great. Being able to have the persona as a field in the visitor profile would be great also. Create logic to automatically assign a person to a profile would be useful. Nice for lead nuturing and list segmentation. Also it would be great for the Delight section of the methodology.
AdminHubSpotter (Admin, HubSpot) commented
Thanks, Dan. This is a great idea and something we are actively thinking about. I'll definitely reach out to you for ongoing feedback on our work.