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Custom Lead Lifecycle

While the expanded Lead Lifecycle Stages are great, it would nice if we had the ability to custom define and add/remove stages to fit our business's customer lifecycle.

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    Matt ReillyMatt Reilly shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

    6 comments

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      • Jeff ChristophJeff Christoph commented  ·   ·  Flag as inappropriate

        When Hubspot added CRM on the sales side vs. just the Marketing component, the lifecycle status rules became obsolete. Lifecycles can be opportunity based, not just contact or company based, and they often move in both directions - customers become ex-customers, who then become leads again. Allowing customization and eliminating the rule that all leads always move forward in the funnel is necessary.

      • Anonymous commented  ·   ·  Flag as inappropriate

        Yes!! we have additional stages in the customer lifecycle which we want to track properly as they are part of customer on-boarding (registration, activate, lapse, canceled) and many more. We would like to create reports by these stages as well as to have report to see the time it take and percentage convert from one to another stage

      • MartaMarta commented  ·   ·  Flag as inappropriate

        Would like any deals that are marked "Closed Lost" in Salesforce to automatically update the lifecycle stage to reflect this - not keep them all as opportunities. Opportunities should only be open/current opps!

      • Kelly FitzgeraldKelly Fitzgerald commented  ·   ·  Flag as inappropriate

        This would really come in handy for us - our business just doesn't correlate the lifecycle stages in the way Hubspot is forcing us to. For example, leads that we lost deals on should be marked as a "deal lost" not an "opportunity." It's absurd that we cannot mark a lost deal in the CRM. It would be great to customize and define stages that corresponds to our own specific business lifecycles.

      • ccduarteccduarte commented  ·   ·  Flag as inappropriate

        I totaaly think this is needed. Current stages are not the best/ideal for our company.

      • LisaLisa commented  ·   ·  Flag as inappropriate

        This would be ideal! Even having the ability to change the labels on these stages would be helpful. The current stages are not really relevant for our organization and as a result they're not very useful to us. If we were able to customize these lifecycle stages it would allow synergy between HubSpot and the way we do business.

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