Integrate time as a factor for lead scoring
We've recently started using lead scoring and found there are many powerful filters. One feature we're hoping is in development would be to add a dimension of time to the leads. IE) if a certain number of page visits occurs over a 7 days period. For our business, we expect prospects and contacts to engage with our content but if they accelerate activity over a period of time then we are very interested in knowing that.
Adam Goldfarb commented
I'd like to supplement this idea with the opposite scenario. While build up of the score can occur quite easily, there does not currently seem to be a way to have the lead score "cool off" for a lack of activity over a period of time. Having a half-life on the lead score seems to be best practice, and it doesn't appear to be possible.
For example: The lead has not visited our website in 60 days (-15 points)