I suggest you ...

Integrate time as a factor for lead scoring

We've recently started using lead scoring and found there are many powerful filters. One feature we're hoping is in development would be to add a dimension of time to the leads. IE) if a certain number of page visits occurs over a 7 days period. For our business, we expect prospects and contacts to engage with our content but if they accelerate activity over a period of time then we are very interested in knowing that.

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    DJnPhillyDJnPhilly shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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      • Adam GoldfarbAdam Goldfarb commented  ·   ·  Flag as inappropriate

        I'd like to supplement this idea with the opposite scenario. While build up of the score can occur quite easily, there does not currently seem to be a way to have the lead score "cool off" for a lack of activity over a period of time. Having a half-life on the lead score seems to be best practice, and it doesn't appear to be possible.

        For example: The lead has not visited our website in 60 days (-15 points)

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