Outlook plugin so that sales people can engage in one to one marketing with a prospect
Develop a plug in with outlook so that sales people can engage in one to one marketing with a prospect. The outlook plugin can allow trackable links to be inserted in the email. if a prospect clicks on a trackable link it will cookie the prospects browser and provide tracking. it is a lot easier to get a prospect to do this than it is to get them to fill out a form and track their web activity.
To further add to this idea, it would be great to have a "send and track through hubspot" button within Outlook. Each time sales or demand gen sends an email, the recipient is tracked on a send, delivered, opened, clicked metric.
Robbie Hughes commented
This could equally be done by generating a unique url and codifying the email address of the recipient in it. This would be done in hubspot. This unique url would then be the link that they click on and hubspot would track them as unique leads.