Track words people enter into your site search in Lifecycle Reporting
Find out what content is missing from your site by tracking the words people enter to your site search after completing an Event. Each quarter we have 3-5000 phrases entered into our site search. We know people are getting really specific, we just don't know where and when they enter these terms. Lifecycle currently has assists which tracks words entered that assisted in an Event. It doesn't have words entered after they completed an Event.
AdminJosh Payne (Admin, HubSpot) commented
Given that prior to HubSpot, I was involved in the search product business I fully understand the power of this idea. I'll keep it in mind and ask around if there are ways to accomplish it in the short term.
Dana Cutter commented
This would help you identify what is missing from that page or Event and identify potential new content to add to the page. It wold have to be dynamic enough to combine and count similar terms (plural vs. singular). I currently export these search phrases each quarter, sort them alphabeticcally and catalogue them into 18 categories. It is laborous, but we usually identify a few gems that help us ensure we have content that is returned in the form of page vs. nothing found/try again message.