The benchmarking app was a great tool for comparing yourself with other industries. It is a shame hubspot shut it down. As an inbound agency I used this tool every time I had a new inbound client. After one year the statistics in terms of visits and conversion rates were very similar for those that were in the app. I hope hubspot can publish again all the statistics that app provided.
Zsuzsa Jakab commented
I don't know why HubSpot retired this app, but I would really like to see it come back as we currently have no way of adequately comparing our inbound marketing efforts to other companies in our industry and it is hurting my work.